We took over Inter Cars Greece's communication strategy and social media management, aiming to boost brand awareness, strengthen its market presence, and build a closer, more meaningful connection with its audience.
To show that Inter Cars truly understands the world of automotive workshops, the everyday challenges, and the humor of industry professionals, we created “Κλασική περίπτωση Inter Cars”, a humorous digital campaign starring popular Greek comedian Alexandros Tsouvelas. Through relatable situations and entertaining scenarios, we brought the brand closer to automotive professionals, earning a Bronze award at the Indie Awards.
We also developed and launched the “Και τι πειράζει, κύριε Ιαβέρη;” campaign, featuring renowned road safety expert Tasos Markouizos (Iaveris). Through a series of short videos, Iaveris challenges common driving excuses with his signature sharp and direct approach, highlighting the importance of road safety. The campaign reinforced Inter Cars' social commitment, bringing the message “Life has no spare parts” to the forefront.
Our collaboration also includes PR activities, content creation, and involvement in the organization of the ICONIC Inter Cars Expo 2025, further strengthening the company's visibility and positioning in the Greek automotive market.
