{"id":1951,"date":"2026-10-26T15:37:51","date_gmt":"2026-10-26T13:37:51","guid":{"rendered":"https:\/\/4hats.gr\/?post_type=project&#038;p=1951"},"modified":"2026-10-26T15:37:53","modified_gmt":"2026-10-26T13:37:53","slug":"inter-cars-greece","status":"publish","type":"project","link":"https:\/\/4hats.gr\/el\/projects\/inter-cars-greece\/","title":{"rendered":"Inter Cars Greece"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We took over Inter Cars Greece&#8217;s communication strategy and social media management, aiming to boost brand awareness, strengthen its market presence, and build a closer, more meaningful connection with its audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To show that Inter Cars truly understands the world of automotive workshops, the everyday challenges, and the humor of industry professionals, we created <strong>\u201c\u039a\u03bb\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 Inter Cars\u201d<\/strong>, a humorous digital campaign starring popular Greek comedian <strong>Alexandros Tsouvelas<\/strong>. Through relatable situations and entertaining scenarios, we brought the brand closer to automotive professionals, earning a <strong>Bronze award at the Indie Awards<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"K\u03bb\u03b1\u03c3\u03b9\u03ba\u03ae \u03a0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 Inter Cars. K\u03ac\u03b8\u03b5 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03c4\u03bf\u03bd \u03bc\u03ac\u03c3\u03c4\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u0391\u03bb\u03ad\u03be\u03b1\u03bd\u03b4\u03c1\u03bf \u03a4\u03c3\u03bf\u03c5\u03b2\u03ad\u03bb\u03b1 &amp;\u03c4\u03b7\u03bd Inter Cars\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QK8-MA0yaIY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We also developed and launched the <strong>\u201c\u039a\u03b1\u03b9 \u03c4\u03b9 \u03c0\u03b5\u03b9\u03c1\u03ac\u03b6\u03b5\u03b9, \u03ba\u03cd\u03c1\u03b9\u03b5 \u0399\u03b1\u03b2\u03ad\u03c1\u03b7;\u201d<\/strong> campaign, featuring renowned road safety expert <strong>Tasos Markouizos (Iaveris)<\/strong>. Through a series of short videos, Iaveris challenges common driving excuses with his signature sharp and direct approach, highlighting the importance of road safety. The campaign reinforced Inter Cars&#8217; social commitment, bringing the message <strong>\u201cLife has no spare parts\u201d<\/strong> to the forefront.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00ab\u039a\u03b1\u03b9 \u03c4\u03b9 \u03c0\u03b5\u03b9\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b1\u03bd \u03b4\u03b5\u03bd \u03b2\u03ac\u03bb\u03c9 \u03b6\u03ce\u03bd\u03b7 \u03c3\u03c4\u03bf \u03c0\u03af\u03c3\u03c9 \u03ba\u03ac\u03b8\u03b9\u03c3\u03bc\u03b1;\u00bb \ud83d\udd34  - \u03bf \u03ba. \u0399\u03b1\u03b2\u03ad\u03c1\u03b7\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/ZF0UUo4EbHE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Our collaboration also includes PR activities, content creation, and involvement in the organization of the <strong>ICONIC Inter Cars Expo 2025<\/strong>, further strengthening the company&#8217;s visibility and positioning in the Greek automotive market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" width=\"819\" height=\"1024\" src=\"https:\/\/4hats.gr\/wp-content\/uploads\/2026\/10\/127424-819x1024.jpg\" alt=\"\" class=\"wp-image-1958\" srcset=\"https:\/\/4hats.gr\/wp-content\/uploads\/2026\/10\/127424-819x1024.jpg 819w, https:\/\/4hats.gr\/wp-content\/uploads\/2026\/10\/127424-240x300.jpg 240w, https:\/\/4hats.gr\/wp-content\/uploads\/2026\/10\/127424-768x960.jpg 768w, https:\/\/4hats.gr\/wp-content\/uploads\/2026\/10\/127424.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We took over Inter Cars Greece&#8217;s communication strategy and social media management, aiming to boost brand awareness, strengthen its market&#8230;<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","service":[11,9],"class_list":["post-1951","project","type-project","status-publish","service-content-creation","service-creative-strategy"],"acf":{"client":"Inter Cars Greece","link":"","services":[11,9]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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